A full-service media/influencer relations

and sales consultancy specializing in

female-founded entrepreneurial beauty brands. 


Meet Elyse


Elyse Koenig is a beauty and wellness industry veteran who has worked cross-functionally on skin care, haircare, color cosmetics, men's grooming, fitness studios, and more in both the mass market and prestige verticals. Helping brands grow and succeed in a crowded marketplace is her passion, and it’s Elyse's mission to make her clients stand out above the noise.  



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From large scale beauty companies such as Too Faced Cosmetics to niche indie brands like Sara Happ, our experience runs the gamut. With over a decade in the beauty industry, we've honed our skill set to provide unique, individualized strategies that are tailor-made for each client’s needs. 




We take a 360° approach with our clients. We aren't just an outsourced third party, but true members of the team. With offerings ranging from Public RelationsBrand StrategySales, and Content Creation, let us help you take your beauty business to the next level. 


“In 13 years of running my company, I have never worked with a publicist like Elyse.

She is a true perfectionist who puts her heart and soul into her work. She treats my brand as if it was her own. Editors love her, which matters. She gets people’s attention, and they want to feature her brands. I’ve experienced firms of all sizes, and a few indie publicists. None of them compare to who Elyse is and the pride she takes in all she does.

— Sara Happ, Founder
Sara Happ, The Lip Expert

“To say Elyse is a ‘pro’ is an understatement. She excels in all areas of her field.

She has excellent communication skills, an unflappable temperament, an empathetic understanding of people, the ability to juggle multiple points of view, excellent organizational skills, and a knack for strategy. That would be enough to recommend her wholeheartedly to anyone. But there are some intangible benefits that are even more remarkable. You get the feeling that there’s an engine in the back of Elyse’s brain that’s always working on your behalf, never sleeping, always planning. There is also the fact that she is scrupulously honest. If she chooses to work with someone, she brings quite a package - expertise, focus, and integrity. To be part of her client list is an honor.”

— Amanda McIntosh, Founder
Take My Face Off