Elyse Koenig is a beauty and wellness industry veteran who has worked cross-functionally on skin care, haircare, color cosmetics, men's grooming, fitness studios and apparel, and more in both the mass market and prestige verticals. Helping brands grow and succeed in a crowded marketplace is her passion. With so many “me too” companies out there, it's Elyse's mission to make her brands stand out above the noise.

Honing her skills in NYC, and currently living in LA, Elyse has bicoastal and international connections that help her brands grow and thrive on a worldwide scale. In addition to representing her brands to high level tastemakers, potential partners, retailers, etc. in the US, she's also traveled to the UK, Europe, and Asia on behalf of clients, representing their products in slightly different ways to different cultures to make sure it translates globally.

She's seen countless products through their life cycle, advised clients on upcoming trends and which products should be moved up the pipeline, how to create a hero SKU, and more. She also has in-depth experience with large scale event execution, influencer relations, recruiting and managing teams and agencies, and discovering and signing new brands among other know-how.